About Us

At be. management we work in partnership with our talent, not for them. Our approach is bold, honest, and focused. We believe in clear communication, mutual respect, and strategic alignment. Every decision is made with your long-term brand in mind.

We pride ourselves on deep, lasting relationships not just with the talent we represent, but with the brands, platforms, and publishers we collaborate with. From social media campaigns to TV appearances, keynote speaking to product partnerships, we connect talent to the right opportunities and negotiate the best outcomes.

Our Founder

With extensive knowledge in sales, brand and talent management, Erin White launched be. management in 2016.
In 2021 Erin co-founded Studio Maybe, a 300m2 purpose build video and photography studio in Brookvale.

Erin’s drive, motivation and eye for commercial and creative success within her talent is the driving force behind be. management.
Whether it is contract negotiations, brand ambassador opportunities or pulling together a campaign shoot, Erin’s eye for detail never disappoints.

If you are after clear communication and a nurturing, “no BS” approach to talent management look no further.